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SOCIAL MARKETING CAMPAIGN
TREASURE TROVE
The big idea behind this campaign is to turn trash into treasure. Treasure Trove aims to be the circular fashion startup in Singapore that utilizes revolutionary upcycling process that turns fashion waste into unique fashion pieces. To promote this idea, our content strategy included using mainstream media (VOGUE), social media (IG & YouTube) and PR (influencer marketing).
IG FILTER
To add an element of interaction, I created this Instagram filter using Spark AR where users can try out various Treasure Trove accessories. Scan the QR code to try!
INFLUENCER YOUTUBE VIDEO
SLIDES DECK
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