CELEBRATE THE KAMPUNG SPIRIT

WITH YA KUN KAYA TOAST

Inspired by the fading kampung spirit in  Singapore, these postcards are designed in a way that once assembled, it will resemble a kampung family. One postcard will have the base layout of the house, another will have the layout of the roof, and the third will have a layout of people holding hands.

 

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Ultimately, the end product will be a kampung house with people circling it with joined hands. Once the user successfully collects and assembles the whole set, they can take a photo of it and tag #YKKampungSpirit on their Instagram to redeem a free Kaya Toast Set.